In addition to the fully electric ID.3, Volkswagen will be presenting its new brand image, including the new logo, at Group Night on Monday, September 9th. Five other Group brands will be attending the trade fair. After the Beetle and the Golf, the ID.3 heralds a new era for the Volkswagen brand: one that’s electric, fully connected and CO2-neutral. The ID.3 is based on the modular electric drive toolkit (MEB), the platform designed exclusively for electric vehicles. Numerous central components and parts for the production of the ID.3 are supplied by Volkswagen Group Components. The strategic change, initiated almost four years ago with sustainable products, can now also be seen externally with the new image: The brand’s image is becoming younger and more digital. The trade fair guests will be among the � rst to experience the new brand design: The symbol and trademark is the new logo. It’s going to become more modern, clearer and simpler. Reduced to its most essential components and in a 2D aesthetic, it will be � exible to use and extremely recognizable in digital media. The 2019 IAA is open to the public September 12th–22nd. All the brands of the Volkswagen Group will be presenting themselves under one roof: Volkswagen, Porsche, Seat, Skoda, Audi (with Ducati) and Lamborghini will be located in Hall 3. → More about the ID.3 and the logo on PAGES 8–9 Premieres at Volkswagen: ID.31 and New Logo New brand design: logo swap on the brand tower. Eyecatcher, still with a camouflage look: The ID.3 in th e Autostadt. Still in camo: The ID.3 will celebrate its world premiere at the IAA. Special promotion: At the invitation of Volkswagen and VfL Wolfsburg, 16 young football players and 14 coaches from China received insights into training methods and youth work by the Bundesliga players. This was the third time the exchange was held. The journey to Germany is the highlight of the youth football program, which the Volkswagen Group China has supported since 2015.