Archive
Press releases
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Volkswagen at the Bremen Classic Motorshow: Celebrating 50 Years of the Polo
A versatile small car for everyone: the Polo has been delighting people for 50 years. With more than 20 million units sold worldwide, it is a true success model. To kick off the 2025 anniversary year, Volkswagen is presenting a duo from the first generation at the Bremen Classic Motorshow: a Polo L from 1975 and a hill climb Polo from 1977. -
Small can also be big: Volkswagen celebrates 50 years of the Polo
Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car. -
A world bestseller celebrates its 50th birthday – Volkswagen started production of the first Golf on 29 March 1974
On 29 March exactly 50 years ago, Volkswagen started series production of the Golf in Wolfsburg. Nobody knew on that day in March that this compact car – the successor to the legendary Beetle – would become the most successful Volkswagen and best-selling European car of all time. It reflected the spirit of the times, gave its name to its own vehicle class, and has accompanied generations of people around the world. To date, more than 37 million units have followed 1974’s first series-production Golf. Purely in mathematical terms, this means that over 2,000 people around the world have opted to buy a new Golf every single day over the last 50 years. Today, Volkswagen is celebrating the Golf’s birthday – and also the start of this world bestseller’s future thanks to a comprehensive technical and visual update.
Basic Infos
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Plenty of room for good ideas – a look back at 20 years of the Volkswagen Touran
The first generation of the Touran enters the market in 2003. The compact van, designed from scratch, quickly becomes a shooting star in a booming vehicle segment. Even then, the VW Touran shows itself to be a multivariable family, leisure and business car with high quality and good all-round characteristics typical of the brand. "More than a family car" is the fitting slogan for the market launch on 14 March 2003. -
The Volkswagen R models
“Volkswagen R Media Days” -
20 years of the Volkswagen Touareg – Exclusive special-edition model for the anniversary
Touareg “EDITION 20” Volkswagen is celebrating the 20th birthday of the Touareg with an exclusive special-edition model
