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- again in co-operation with BOGNERUnique one-off impresses with exclusive exterior paint and surprising details Interior materials made from original materials and accessories Volkswagen presents the ID.3 GTX FIRE+ICE at the ID. Meeting in Locarno, Switzerland. Developed in collaboration with BOGNER, the Munich-based luxury sports fashion brand, the car is reminiscent of the legendary Golf Fire and Ice, which became a surprise success in the 1990s and has since achieved cult status among fans. With an exclusive 3-layer paint finish with glass bead effect and numerous details in the interior, the vehicle pays tribute to its predecessor and transfers its design idea into the all-electric modern age. Andreas Mindt, Head of Design at Volkswagen: “With the ID.3 GTX FIRE+ICE, we are emphasizing how highly emotional our sporty top model is. Our design team had incredible fun reinterpreting the iconic 90s design and thus developing it further.” Close co-operation with BOGNER. The idea for the vehicle came from employees in Technical Development. As with the Golf Mk2 Fire and Ice, the designers from Volkswagen and BOGNER worked together. Tom Becker, Director of BOGNER FIRE+ICE: “The combination of our performance brand FIRE+ICE with the sporty ID.3 GTX is BOGNER's modern interpretation of the iconic Golf Fire and Ice. The special thing is that we were able to integrate many of our original materials and accessories into the interior of the vehicle.” Individualised exterior design. The ID.3 GTX FIRE+ICE stands out above all thanks to its exclusive 3-layer paint finish with glass bead effect. The Electric Violet pearl effect colour was specially developed for this unique model and is a reinterpretation of the Golf Mk2 Fire and Ice exterior paint.

significantly exceededThe vehicle was driven during the day on a defined route in actual traffic, which included both main through-roads and motorway sections ID.7 Pro S with 86-kWh battery (net) is designed for the greatest possible efficiency and is one of the electric vehicles with the highest range in its class Driving the new all-electric ID.7 Pro S, the Volkswagen Team Switzerland headed by project lead Felix Egolf, an expert in long-distance driving with electric cars, successfully covered a total of 794 kilometres with a single battery charge in a net driving time of 15 hours and 42 minutes. This significantly exceeded the model’s maximum WLTP range (combined) of up to 709 kilometres. The comfortable touring saloon was driven on public roads and in normal traffic flow throughout the entire daytime journey. The vehicle was driven on an approximately 81-kilometre circuit in the Zug metropolitan area south of Zurich. The route profile was in line with everyday driving and included main through-roads, motorway sections and country roads with hilly transitions.

The ID.3 product line’s flagship model: the new ID.3 GTX Performance is arriving on the market with an individualised design and extensive standard equipment Volkswagen is upping the ante by launching a new, even sportier version of the ID.3 GTX. In addition to the ID.3 GTX, which delivers 210 kW (285 PS), the new ID.3 GTX Performance with 240 kW (326 PS) is now also available to order. This means that the electric compact sports car is equipped with Volkswagen’s most powerful electric drive motor. Both GTX versions effortlessly convert their power into traction on the rear axle. The body and chassis layout offers significant benefits here: with the new 79 kWh battery (net) located in the sandwich floor and precisely in the centre of the vehicle, this design offers a sporty low centre of gravity and ideal axle load distribution for driving dynamics and vehicle handling that guarantees plenty of fun. Kai Grünitz, Member of the Volkswagen Brand Board of Management responsible for Development, says: “With its spontaneous and superior power delivery, the new ID.3 GTX Performance is for me the electric counterpart to our sporty compact car icon, the Golf GTI Clubsport. Of course, an electric drive and a turbocharged petrol engine each have their own unique character.

AutomotiveINNOVATIONS Award 2024: Volkswagen impresses with a broad range of innovations for electric range, charging capacity, consumption and electric ecosystem CAM analyses innovation activities of around 100 car brands in Europe, Asia and the USA every yearThis year, it collected and evaluated around 1,000 innovations that can deliver a decisive customer advantage in the fierce competition of the global automotive marketsVolkswagen CEO Schäfer: “The award underlines the innovative advances made in all new ID. models” Volkswagen has received the AutomotiveINNOVATIONS Award 2024 as the most innovative volume brand in the field of electric drives. The renowned award is presented annually by the Center of Automotive Management (CAM). In the opinion of CAM, Volkswagen scores highly thanks to its wide-ranging innovative performance in various technological aspects of electric mobility. The highlights include range improvements, as well as the optimisation of power consumption and charging capacity. In addition, the Volkswagen brand demonstrates its great innovative strength in the area of the electric ecosystem, which significantly increases charging convenience for customers. The ID.7 – the Volkswagen brand’s first electric vehicle in the upper mid-sized segment – was also rated positively. Thomas Schäfer, CEO of the Volkswagen brand, accepted the award in Wolfsburg: “Truly impressive vehicles are a prerequisite for the success of electric mobility. This coveted award underlines the innovative advances made in all new ID. models. Our Volkswagen electric cars have become even more attractive and offer customers a significant increase in comfort, performance and dynamics. Be it for electrically or conventionally powered vehicles, we will continue to push forward to introduce technical innovations on a broad scale. After all, this is and will remain a core aspect of the Volkswagen brand.”

For Friday afternoon, an additional Sundowner ticket will also be available for EUR 8.50 from 3:00 pm. Admission is free for children and young people under the age of 18. All information about the event and the ticket shop can be found on the event website www.volkswagen.de/gtifanfest. Anticipation is half the pleasure. And when the international GTI family comes together, the pleasure is all the greater. “The three letters GTI are legendary in the automotive world. And the GTI Treffen event has also become a cult event over the decades. It is important to us that we offer the international GTI community a new home in Wolfsburg, the heart of our brand,” says Thomas Schäfer, CEO of the Volkswagen brand. “I am particularly pleased that we will be holding the first large GTI meet in a new format in Wolfsburg exactly 50 years after the first Golf left the assembly line in Wolfsburg. GTI community, Golf and Wolfsburg – the perfect fit!” A party created for fans and by fans. For three days, the area around the Volkswagen Arena will be transformed into a GTI Fan City. More than 700 GTI and R owners will present their vehicles and their history. Prominent GTI fans, such as Volkswagen’s Head of Design Andreas Mindt, or motorsport legends Benny Leuchter, Strietzel Stuck and Jochi Kleint, will be on site and share their very personal GTI anecdotes with the community in expert talks. Sarah Elsser and car enthusiast and tuning expert Philipp Kaess will participate in Wolfsburg as a presenter duo. There is already a huge amount of anticipation as visitors from all over the world are expected. Numerous model highlights from almost 50 years of GTI history. In September 1975, Volkswagen presented the first Golf GTI at the IAA – it was the beginning of a success story spanning decades.

The collaboration launches just in time for the theatrical release ofIllumination’s Despicable Me 4 onJuly 3, 2024 in the US and in Germany on 11 July 2024. “The Minions are likeable and approachable, exactly the image the Volkswagen brand wishes to portray,” Susanne Franz, Chief Marketing Officer Volkswagen, said. “Their special kind of humor fits well with our twinkle-in-the-eye approach to marketing. The creative force of Universal Pictures, Illumination and Volkswagen has the potential for us to make a splash at the European championship with a humorous, innovative and catchy campaign.” Just how the Minions, with their distinctive welding goggles, help emotionalize the Volkswagen brand varies from market to market. In Germany, Illumination’s Despicable Me 4 teams up with the men’s national football squad to promote the marketing measures for the new GOAL special-edition models. An exclusive equipment package is currently available for the ID.3, ID.4, ID.5, Polo, Taigo, T-Cross, T-Roc, T-Roc Cabriolet, Golf, Golf Variant, Touran and Tiguan. Customers can benefit from savings of up to €3,700 compared with the manufacturer's recommended retail price for a model with equivalent equipment.

Sporty flagship model: the new ID.3 GTX is arriving on the market with an individualised design and extensive standard equipmentMore power for the ID.3 Pro: powerful yet economical electric drive with optionally up to 170 kW (231 PS) provides a range of up to 434 kilometres (WLTP)∗Launch of new entry-level model: ID.3 Pure with new 52 kWh battery (net) Volkswagen is expanding its ID.3 range and is now offering three further versions: in addition to the new dynamic ID.3 GTX with an output of 210 kW (285 PS), the enhanced ID.3 Pro and the new entry-level ID.3 Pure are now available to order. They all feature the new software and infotainment generation with a 12.9-inch (32.8-centimetre) display and an improved operating concept. In addition, optional features such as the enhanced augmented reality head-up display, a redesigned Wellness app and the premium sound system from Harman Kardon are available. The battery sizes range from 79 kWh (net) in the ID.3 GTX to 59 kWh (net) in the ID.3 Pro to 52 kWh (net) in the new ID.3 Pure. ID.3 GTX – powerful engine, large battery and high charging capacity. The ID.3 GTX features the new Performance drive, which offers an output of 210 kW (285 PS) with a maximum torque of 545 Nm.

New display and operating concept: The next generation of infotainment is now available in the all-electric compact class, too.More power for the ID.3 Pro S: Powerful and economical electric drive with up to 170 kW (231 PS) enables a range of up to 559 kilometres (WLTP).New energy: the new DC charging capacity of up to 175 kW and thermally pre-conditioned battery further reduce charging times. New software generation: enhanced Travel Assist function and new features such as the Wellness app make driving even more comfortable and convenient.