“Volkswagen R Media Days”
Volkswagen R: The strategy and the future
From the racetrack to high-tech More than 300,000 customers have chosen high-performance vehicles from Volkswagen R in 20 years. There are more than 6.5 million registered followers on social media channels. Current demand and the success of the past two decades show that, since it launched in 2002, Volkswagen R has successfully established itself as a premium performance brand – on the market and within the Group. The performance-enhanced and refined series production vehicles with their own unique design are a mainstay in Volkswagen’s model portfolio – and will remain so in the future. Volkswagen R is realigning itself with the #WayToZero strategy and transforming itself into an all-electric premium performance brand by 2030. To continue its success story, Volkswagen R is gradually converting its portfolio, with several electric R models in the planning stages. We are currently assessing various concepts and possibilities but will only offer R models that meet our requirements. One thing is certain: the future of R is electric. The core elements of the R brand are quality, suitability for everyday use, design and innovative technology as well as sustainable performance and a love of the extraordinary. With its transformation into an all-electric brand, the R customer experience is set to become even more intense. Surveys have revealed that 85 percent of Volkswagen R customers are extremely interested in electric mobility. Volkswagen R will continue to develop all of its models on the racetrack. When translating driving pleasure and agility to electric drive systems, cooperation with racing drivers remains essential – after all, motor racing is part of the premium performance brand’s DNA.