As part of its ‘In China, for China’ strategy, the Volkswagen brand is focusing its product offering to more closely reflect the needs of its Chinese customers. Today, the car manufacturer presents the first model from a new Volkswagen sub-brand: the ID. UNYX. The E-SUV coupé of the same name is characterised by a particularly progressive design, a smart human-machine interface (HMI) with a personalisable 3D avatar and a range of more than 600 kilometres. The ID. UNYX is aimed at the Chinese market and is the latest development stage of intelligently networked vehicles from Volkswagen. The ID. UNYX is technically and visually tailored to the lifestyle of young customers in China’s metropolises. The ID. UNYX sub-brand’s retail concept will support this with 40 exclusive stores in 20 cities, where interested parties can experience the vehicle through modern technologies such as virtual and augmented reality.
