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06/08/21
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Innovation Talk - The Volkswagen Software Offensive

In brief:
Volkswagen’s digital offensive continues to pick up speed:
software is the key to the automotive future

Overview of important facts

  • Software as the DNA of the brand. Volkswagen ushering in a new era of mobility with its own software
  • Clear strategic direction. For Volkswagen, software is an elementary factor when it comes to creating value and standing out from the competition
  • Transformation. Volkswagen is transforming itself from being a pure car manufacturer into a software-oriented mobility provider
  • ACCELERATE.Volkswagen is once again speeding up development in key future areas such as digitalisation
  • Business Model 2.0.Volkswagen is winning over new customers with software-based services such as WeShare and WeCharge
  • Software project house. At Volkswagen, the latest software is developed in a project house that works just like a tech company
  • Smart technologies. Software enables new technologies such as Travel Assist and augmented reality head-up display
  • Local hazard warnings. Sophisticated software revolutionises safety on board the latest Volkswagen models via Car2X technology
  • Mobile updates.Over-the-air updates will constantly update the operating system of ID models
  • Automated driving. A future software architecture will make automated driving possible

Notes:
All equipment specifications apply to the German market.

Innovation Talk - The Volkswagen Software Offensive
Innovation Talk - L’offensive numérique de Volkswagen (French)
Innovation Talk - La ofensiva de software de Volkswagen (Spanish)

Media contacts

Dr. Stefanie Blabl
Dr. Stefanie Blabl
Assistant Head of Global Group Communications
Tel. +49 (0) 5361 / 9-969564
Send Email
Andreas Brozat
Andreas Brozat
Head of Issue Management
Tel. +49 (0) 175 1654009
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The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior.

Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.