Story FIVA Award: Lifetime achievement award for Carl Horst Hahn
Immediately after assuming the position of Chairman of the Board of Management of Volkswagen, Carl H. Hahn intensified relations with China. This resulted in a spectacular joint venture agreement that laid the foundations for the globalisation of the Volkswagen Group. The Santana became the successful volume model from this pioneering period. “In the first year, we sold 1,700 Santanas. That gave us a market share of 40 percent!”