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08/22/17
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Brand strategy – "We make the future real"

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Brand strategy – "We make the future real"

Wolfsburg / Pebble Beach. In its concept, the zero-emission I.D. BUZZ van adheres to the new Volkswagen brand strategy. Its claim: "We make the future real." Four fields of innovation form the basis for this strategy: Connected Community, Intuitive Usability, Automated Driving and Smart Sustainability. The I.D. BUZZ concept vehicle was developed based on these fields of innovation. They stand for:

  • Connected Community – In the future, Volkswagen will interconnect humans, cars and the environment with a Volkswagen User-ID.
  • Intuitive Usability – Volkswagen is focusing on cars that are intuitive to operate and feature new display and control concepts.
  • Automated Driving – Volkswagen will make cars even more safe, comfortable and convenient by means of automated driving.
  • Smart Sustainability – Volkswagen is advancing the development of innovative high-volume electric car models.
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The specified fuel consumption and emission data does not refer to a single vehicle and is not part of the offer but is only intended for comparison between different types of vehicles. Additional equipment and accessories (additional components, tyre formats, etc.) can alter relevant vehicle parameters such as weight, rolling resistance and aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2 emissions and driving performance values in addition to weather and traffic conditions and individual driving behavior.

Further information on official fuel consumption data and official specific CO2 emissions for new passenger cars can be found in the "Guide to fuel economy, CO2 emissions and power consumption for new passenger car models", which is available free of charge from all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de/co2.