Volkswagen R presents its new brand logo, thus underscoring the realignment of VolkswagenClear design language defines future brand image First-time usage on the Atlas Cross Sport R-Line in North America
Lap times on Saturday and school runs during the week: The performance brand Volkswagen R represents the sportiest models in the Volkswagen portfolio. Since 2002, the R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement. Along with the Golf R in four generations, the portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R and the Golf R Variant, the new T-Roc R is also currently available.
Volkswagen R is introducing its realignment with the presentation of the new R logo. Jost Capito, Managing Director, Volkswagen R, says: “Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating theseemotions into the Volkswagen brand. We are taking a strategic and operative approach to working on great products and creating a unique customer experience.” The new R logo symbolizes the performance brand’s fresh start. It is more modern, distinct and sleek: Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media.