In addition to Diamond Silver, Mars Red was the colour of the very first Golf GTI. A real “dream team” – and perhaps even something of a pioneer? Absolutely. The GTI and the colour red belonged together from the word go. Sporty models have always been characterised by the connection “powerful and red”. The colour has a strong symbolism: red is blood, red is fire. The colour triggers feelings of activity, energy and a zest for life in us. This makes red the perfect brand colour to use for performance models: You associate it with driving pleasure and it attracts a lot of attention. Tornado Red followed in 1986 – the colour for high-performance cars for decades. Countless top models of their time had the power paintwork, for example, Golf II GTI 16V, Corrado G60, Golf III VR6, Golf R32 or Golf GTI TCR. Why was that red such a good fit? Tornado Red is a very dominant, positive and loud colour, which can be seen from afar. The complete opposite of a soft blue or innocent white. Tornado Red is a successful, timeless plain shade that is a really good fit for our sporty models – incidentally, this is the shade we used to develop our new performance highlight colour Kings Red Metallic.
Since the first GTI, red elements have remained sporty hallmarks. Is it fair to say that red is a common theme in the design of Volkswagen’s high-performance models? Red is power. That’s what we want our performance models to get across at first sight – including the details. Which is why we use red as an accent colour, which is continued in the stitching or the standard diamond pattern, for example. A common theme, in many ways, which has now established itself as a hallmark of sportiness and power, yes.
… and that is carried on in the ID.4 GTX? Definitely. We deliberately picked up on this common theme for the ID.4 GTX and reinterpreted it.