The Polo has been setting trends in the small car segment since 1975 and represents typical Volkswagen virtues such as quality, safety and comfortThe Polo has become an international bestseller over the course of six generations.To kick off the anniversary year, VW Classic will show early models of the Polo at the Bremen Classic Motorshow 2025 (31 January – 2 February 2025)
Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car.
When the VW Beetle was due to be replaced in the 70s, Volkswagen had several models up its sleeve: the Passat came onto the market in 1973, followed a year later by the Golf, while the Polo made its debut in 1975. No vehicle before had been so short and refined. Positioned a class below the Golf, the Polo perfectly rounded off the then new model family with front-wheel drive. 50 years later and in its sixth generation, the Polo has proven how a small car can assert itself confidently in a likeable way. More than 20 million cars sold speak for themselves. Affordable mobility and innovations: a car for everyoneThe Polo does not just stand for technical innovations, but also for affordable mobility for everyone. With state-of-the-art technology and a fair price-performance ratio, the Polo has contributed to individual mobility over generations. Whether for first driving lessons, sporty driving pleasure or as a family car – the Polo has created memories and will continue to be a versatile companion in the future also. Flashback: a small car makes the big timeThe small car presented in March 1975 was based on the Audi 50.