Volkswagen, ZAG and Mediawan Kids & Family, the two co-producers of “Miraculous: Ladybug & Cat Noir, The Movie ” have signed an exclusive partnership Movie characters will drive cars of the Volkswagen all-electric ID. familyCooperation supports Volkswagen’s approach to become a love brand Movie will be playing in theaters around the globe starting as of July 5th, 2023, and on streaming platform Netflix – starting as of July 28th 2023
Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. Volkswagen, ZAG and Mediawan Kids & Family, the two co-producers, have inked an exclusive partnership for the upcoming animated family movie “Miraculous: Ladybug & Cat Noir, The Movie”. Volkswagen Chief Marketing Officer Nelly Kennedy said: “E-mobility is cool, and it is exciting. This is a perfect match with the characters and the story. We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family.”
“Miracolous: Ladybug & Cat Noir – The Movie” will be played in more than 100 markets globally, after “Miraculous” became a global family pop culture phenomenon in more than 130 countries over the last couple of years as a series. The global awareness is impressive with more than 33 billion views on YouTube and number one TV-rankings in many countries. The upcoming very first movie will be playing in theaters around the globe starting as of July 5th, 2023, and on streaming platform Netflix – starting as of July 28th 2023. Heroes go electric in ID driver seats In this block buster fully, electric vehicles will be integrated in a meaningful way into the storyline. The cars of the ID family are being redesigned to fit the movie look and feel, in close collaboration of designers, both at movie animation and Volkswagen as well as the respective Marketing team around Gilbert Heise and Salim Yueksel.