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Fusion of display and reality: the augmented reality head-up display In the ID. models from the ID.3 to the ID.5, Volkswagen offers the optional augmented reality head-up display, which makes orientation even easier on all roads. It projects navigation symbols and information from some assistance systems onto a large area on the window. The display is dynamic: when the car is approaching a junction, the arrows indicate the direction to take, increasing in size but at the same time transparent, so they don’t impair visibility. A second, flat display window is located under the large window. It presents the speed, traffic signs, and assistance and navigation symbols as static displays. This helps the driver to take in the key data quickly whilst driving. Intuitive displays: ID. Light Volkswagen’s all-electric ID. models have ID. Light on board. The narrow strip of light under the windscreen is particularly helpful to the driver when they are somewhere unfamiliar. It uses striking lighting effects in the driver’s peripheral field of vision to make them aware of many situations, such as before turning or when receiving information from the Eco Assistant. In the models with ID.3 Software 3.0, ID. Light offers new functions. One of these is the local hazard warning, which informs the driver of vehicles that have broken down, crashes and emergency vehicles, among other things. Another function, when the navigation system is active, indicates in good time that it is necessary to switch lane before exiting the motorway. And now? Holiday time! Have a relaxing trip. *The driving assistance function can only be used within the limits of the system.

Important data are displayed on the augmented reality head-up display in the driver’s sight at all times. The system also gives feedback using the ID. Light, which, for example, shows the direction when turning by means of light signals. Smooth road trip with exciting prospects On the Grand Tour, Switzerland shows itself from its best side. Ott takes the tour from his home in Flumserberg to the spectacular Rhine Falls near Schaffhausen. There he gives the ID.5 GTX a short break to recharge before heading via Stein am Rhein towards Lake Constance to Arenenberg Castle. Continuing on through the mountain panoramas of Appenzell, then via St. Moritz to Ticino, in the south of Switzerland, where there are already palm trees growing. A leisurely tour on which the fun of driving is not forgotten. Especially when you’re on the road in the sporty and elegant ID.5 GTX. The 220 kW (299 PS) electric car accelerates from 0 to 100 in 6.3 seconds. In the mountains, the dual-motor all-wheel drive designed for maximum traction and extremely stable handling unfolds its full potential. Especially on winding roads and in critical weather conditions, it shows you what it can do. “The car really feels great on the road. Thanks to the low centre of gravity and the active chassis, the ID.5 GTX can be driven very sportily,” Daniel tells us. The circle of ID. enthusiasts is growing In Ascona-Locarno, Ott heads for the largest and most famous traffic roundabout in Switzerland: La Rotonda. In its centre, the international ID. meeting is taking place from 06–10 September.

Zellmer: Let’s take the most recent example of the augmented reality head-up display: This system differentiates the ID.3 and ID.4 from the competition in their classes – it makes them more valuable, better, more modern, cooler, safer because drivers can see all the important information right in front of them. Generally speaking, software will enable a totally new mobility experience. Software in the car – it’s communication, it’s comfort, it’s momentum, it’s sustainability. In short: Software is quality of life. Ulbrich: Exactly, software has long been determining the character of our cars. We use software to personalise the steering, ambient lighting and engine sound. But despite everything, the hardware remains important: Here, we have one of the most cutting-edge electric car platforms in the world with the MEB. This platform has enormous potential for scaling. Not just within the Volkswagen brand, but at the affiliated brands Audi, SEAT, ŠKODA and Volkswagen Commercial Vehicles as well. Thanks to these economies of scale, as a group we have the potential to make digital innovations affordable and suitable for the mass market. More on the subject "The Automated Driving Platform is a customized tool" “42 graduates have the software world open to them”

As you can see, e-mobility for all is no longer a vision, but a reality. In detail, which technology do you find most fascinating on the new ID.3? The ID.3 combines the best of our models: on the outside it is as big as a Golf, on the inside it is almost as big as a Passat, its turning circle is like that of an up! and it accelerates like a GTI, but is emission-free on the road. We are starting with the ID.3 in the Golf class, which we established ourselves, and then gradually extending the family of ID. models upwards and downwards. Particularly impressive here is the wealth of exceedingly useful and supportive technology in these cars. Some features, like the new augmented reality head-up display, will even be initially available solely in the ID. family. Equally brilliant is the interaction with the vehicle via voice command as well as the smart light in the cockpit. It is slightly reminiscent of K.I.T.T., the car from Knight Rider in the 1980s. What was the biggest challenge you faced over the course of the project? It was clear to us from the beginning that the ID.3 wouldn’t just be any new Volkswagen model, but would involve us implementing a system change. Accordingly, we involved the markets and our commercial partners in the development process at a very early stage, because such a major realignment of the brand requires input from everyone. We also launched our customer communication measures much earlier than usual in order to convince as many people as possible: now you can. To this end, we have devised a comprehensive strategy, in which our new brand design and cooperation partnerships with the DFB and UEFA play a key role. We are using this strategy to express the new attitude of our brand and present ourselves fresher and more appealing than ever before, with a completely new visual language and a new logo.