, Volkswagen brings the T1’s DNA into the present – and the future. Like the first 1950 Bus, the new models are cleanly and functionally designed, while at the same time evoking a number of emotions. But how was that accomplished? Volkswagen designers provide exclusive insights into their work.
“The T1 was an icon of the 1950s,” says Jozef Kabaň, Head of Volkswagen Design. “With the ID. Buzz , we’re transferring its DNA into the age of electromobility. It’s conveying the icon’s genes and design elements into the digital age. The ID. Buzz is timeless, sustainable and extremely functional at the same time. These qualities make it unique. It draws a lot of sympathy and feeling of togetherness onto the road.” With the ID. Buzz, Volkswagen is breaking into a new market segment and in doing so is picking up the pace of its electric campaign in all vehicle classes as part of its ACCELERATE strategy. By 2030, at least 70 percent of Volkswagen sales in Europe is expected to be purely electric cars. That’s more than a million vehicles. In North American and China, the e-car share should be at least 50 percent. Clean character. With their unique lines, the ID. Buzzand the ID. Buzz Cargo – that is, the Bus and the Transporter – are following their ancestor. “An icon has a lot to do with simplicity,” says Marco Antonio Pavone, Head of Volkswagen Exterior Design. “Every child can draw a car like the T1 with just a few lines. And when I see the ID. Buzz, I can say: ‘Wow, we really got it perfect here, too,’” adds Roland Faller, Head of Exterior Design for Volkswagen Commercial Vehicles, continuing: “The ID. Buzz Cargois not only a practical Transporter, it’s also a notable innovation, with its expressive design and high degree of functionality.”
V-shape and large VW logo.