Golden ratio. The likeability factor is an essential pillar of Volkswagen’s design strategy. Andreas Mindt deliberately did not reinvent the likeable look of a Volkswagen; however, the chief designer made it a defined part of Volkswagen’s design DNA. The front, rear and silhouette of the ID. EVERY1 all reflect this DNA component. An important style element is the golden ratio, because people find this likeable. Simply explained, it is the ratio of three fifths to two fifths of a picture or sculpture or, as here, the division of a vehicle view. Leonardo da Vinci followed this geometric principle in works of art such as the Mona Lisa. In the silhouette of the ID. EVERY1, it is the 2/5:3/5 split between the window band and the body surfaces; at the rear it is the rear window, which is flatter in relation to the bumper – the black surround of the window can be seen as a small homage to the up! and the Golf GTI No. 1. The front with its distinctive ‘looking’ LED headlights and the stylised radiator grille in between also follow the golden ratio.
The ID. EVERY1 can communicate. The visual interaction with the viewer or owner is particularly pronounced in the ID. EVERY1. Here, the designers have integrated likeable, human-oriented design elements. In this case, too, the ‘looking’ headlights and tail light clusters are key examples. Animated welcome and goodbye scenarios reinforce this effect. The lower areas of the bumpers at the front and rear also show a smile, which is achieved by very wide, horizontal lines and slightly raised ends at the sides in the lower area. The interaction of the LED headlights with the stylised radiator grille integrated between them is particularly important in terms of likeability. This glass-covered horizontal bar also emphasises the width and the historic link to various Volkswagen icons. The pupil-like headlights plus stylised radiator grille and the vertical daytime running lights arranged on the outside of the bumper make the ID. EVERY1 smile in a slightly cheeky and confidently likeable way. The design element of the vertical daytime running lights is picked up again at the rear by the similarly vertical reflectors in the bumper. The Volkswagen badges at the front and rear are illuminated. All in all, there is no doubt that the front and rear of the ID. EVERY1 show an unmistakably charismatic identity.