Volkswagen Newsroom

Press Releases

02/13/25

Christine Wolburg appointed as Chief Brand Officer of the Volkswagen brand

Christine Wolburg is taking on the newly created position of Chief Brand Officer of the Volkswagen brand with effect from April 1, 2025. Wolburg not only has longstanding experience in the automotive industry but also solid expertise in developing and implementing forward-looking brand experiences. In her new role, Wolburg will be responsible for the global brand experience strategy and will take the holistic experience of the Volkswagen brand to the next level. As CBO, Wolburg will report directly to CEO Thomas Schäfer. In addition, she will take over the marketing management of the Volkswagen brand from Susanne Franz, who will take on a different role within the group.

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02/11/25

Models

Superior towing vehicles – Tiguan, Tayron and Passat with all-wheel drive and new powerful turbocharged petrol engines

Volkswagen is expanding the drive range of the best-selling Tiguan and Passat as well as the new Tayron with the most powerful turbocharged petrol engines (TSI). These are coupled to the intelligently controlled 4MOTION all-wheel drive as standard. The combination of TSI and 4MOTION enables towing capacities of up to 2,200 kg (Passat and Tiguan) and 2,500 kg (Tayron with appropriate equipment). The Tiguan and Tayron SUVs can be configured as 2.0 TSI 4MOTION with 150 kW (204 PS) or 195 kW (265 PS). The Passat 2.0 TSI 4MOTION always comes in the more powerful 195 kW version. Sales of the new Volkswagen all-wheel drive models have begun in some markets in Europe. The turbocharged petrol engines complement the most powerful TDI engine with 142 kW (193 PS).

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02/05/25

Company

Volkswagen Future Plan: Passenger Cars brand gives first glimpse of entry-level electric model at works meeting

At today’s works meeting in Wolfsburg, Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand, presented plans for the future of the core brand. Employees also had a first glimpse of the design of the Volkswagen brand’s future entry-level electric model at a price of about €20,000. “With the conclusion of negotiations in December, we set the largest future plan in Volkswagen’s history in motion. We are pursuing an ambitious path to ensure we achieve our shared goals with full commitment. A key step in this is making e-mobility attractive for everyone – that is our brand promise,” said Schäfer. At the same time, the Volkswagen brand CEO emphasized that Wolfsburg would remain the center for innovation and production competence. He said that the main plant would set new standards in automobile production.

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All Press Releases

50 years of Polo – you will find all information here

Since 1975, the Volkswagen Polo has delighted generations of people and has become a pioneer in its class: it has always stood for affordable mobility, timeless design and pioneering technology. With more than 20 million vehicles sold in six generations, the Polo has established itself as one of the most successful models in its class. In 2025, Volkswagen is celebrating the 50th anniversary of the small compact car.