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The Volkswagen brand at a glance

Key figures - Volkswagen Passenger Cars Brand

Fiscal Year 2023 of the Volkswagen Brand

Press releases

  • 05/03/24
    New

    New Volkswagen campaign tells customers’ personal stories

    Volkswagen is putting its customers even more firmly at the center of its marketing going forward: the new YourWagen international communications initiative features examples of how Volkswagen models have always been a reliable partner in people’s lives – with emotional, playful and entertaining storytelling. The campaign kicks off in the UK market on May 4 with a 60-second advert during the “Britain’s Got Talent” broadcast on ITV. In parallel, further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.
  • 05/02/24

    Brand Group Core increases operating profit in Q1 2024 despite challenging market environment

    The Brand Group Core delivered robust financial results in the first quarter of 2024. With stable vehicle sales and slightly lower sales revenue, the Brand Group Core reported a significant year-on-year increase in operating profit and operating return. At 6.4%, operating return was well within the target corridor of 6-7% for 2024. All brands contributed to this achievement, reporting higher returns on the basis of focused cost management as well as increased implementation of synergy and efficiency measures within the Brand Group. The financial performance in the first quarter felt the impact of offsetting effects – these included, for example, the abrupt termination of government incentives for electric cars in the German market and the related discount measures at the beginning of the year. Furthermore, there was high depreciation attributable to investments in product campaigns and the related ramp-up of electric products. The Brand Group Core was, however, able to counteract these effects in the first quarter of 2024 with a balanced product mix. The slight dip in demand for all-electric vehicles (BEV) was offset by higher deliveries of ICE models. Overall, stable Q1 unit sales figures at Brand Group level reflect these effects.
  • Green light for series production: new Golf starts rolling off assembly line at Wolfsburg plant today
    04/12/24

    Green light for series production: new Golf starts rolling off assembly line at Wolfsburg plant today

    Series production of the new Golf has started at the Volkswagen plant in Wolfsburg: the first car from the technically and visually revamped eighth model generation to roll off the assembly line in Hall 12 today was a Golf Style in anemone blue metallic – almost exactly 50 years since the very first series Golf was built in Wolfsburg.

Stories

Sustainable materials in cars: Volkswagen opts for non-animal leather and recycled materials
02/23/23

Sustainable materials in cars: Volkswagen opts for non-animal leather and recycled materials

Steering wheel covers made from non-animal leather, seat finishes made from cellulose or recycled materials made from plastic bottles: to further advance the production of its vehicles when it comes to sustainability, Volkswagen is being both creative and innovative – particularly when it comes to the models in the all-electric ID. family. Aiming to further reduce their ecological footprint, VW is researching various promising approaches and implementing them in series production. One focus area here is using non-animal and recycled materials in the interior.
ID.4 production in Chattanooga - US plant shapes up for e-mobility
10/14/22

ID.4 production in Chattanooga - US plant shapes up for e-mobility

E-cars are also becoming increasingly popular in the USA. Series production of the all-electric ID.4 started at the Volkswagen Chattanooga plant in this summer. Training is preparing the next generation for the automotive future.
ID.5 in series production: Volkswagen successfully transforms Zwickau site into an electric vehicle production plant
08/19/22

One plant – six models: How Zwickau builds electric cars

Starting today, the all-electric ID.5 will be coming off the production line at Volkswagen’s Zwickau site – this is the sixth electric model to come from the car plant in Saxony. One factory – six cars: an extraordinary challenge. Experts Robert Pahlow (start-up management) and Frank Schemmel (vehicle production) explain how it works.

More on this topic

Five years ago, we launched the transformation of the Volkswagen brand: With the TRANSFORM 2025+ strategy, the company has completely realigned itself. We have renewed our model range from the ground up. Volkswagen has made a clear commitment to e-drive vehicles. We are already on our way to CO₂-neutral mobility for all!
The history of the Volkswagen brand began with the “Käfer”; development work on this Nazi prestige project began in 1934. On May 28, 1937, the “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH“ (Company for the Preparation of the German Volkswagen Ltd.) was formally established. The name was changed to “Volkswagenwerk GmbH” in 1938, and the company built its main plant in what has become Wolfsburg. However, the outbreak of war and integration in the arms industry prevented mass production of the Volkswagen (“people’s car”) – instead, military vehicles and other armaments were produced using forced labor.