Volkswagen will undergo a radical transformation. It will stand like no other brand for climate-friendly electric mobility, exciting digital customer experiences, new business models and autonomous driving. It has already shown for many years that it builds outstanding cars with the MQB technology matrix. The company is now proving its electric competence with the ID. models based on the MEB. And in future, Volkswagen will demonstrate its full competence in the area of software development.
Software is a key factor when it comes to competitive differentiation in the automotive market of the 21st century – a way in which Volkswagen sets itself apart from other manufacturers. An intelligent and future-oriented software architecture is a major selling point for a car – and a factor that will become increasingly important in the light of continuing digitalisation and automation.
Volkswagen sees progressive software as an elementary factor in value creation, and it opens the door to new business models. Already today, customers can use services such as WeShare to rent electric Volkswagen models or WeCharge for simple charging and payment. In the future Business Model 2.0, the company plans to generate new revenues during the use phase of its cars – with charging and energy services, with software-based features that the customer can add as needed, and with automated driving.