Brand strategy – "We make the future real."
The I.D. BUZZ zero-emission van being presented in Michigan conceptually follows the new Volkswagen brand strategy. Its claim: "We make the future real." Four fields of innovation form the basis for this strategy: Connected Community, Intuitive Usability, Automated Driving and Smart Sustainability. The I.D. BUZZ concept vehicle was developed based on these fields of innovation. They stand for:
- Connected Community – In the future, Volkswagen will interconnect humans, cars and the environment with a Volkswagen user identity.
- Intuitive Usability – Volkswagen is focusing on cars that are intuitive to operate and feature new display and control concepts.
- Automated Driving – Volkswagen will make cars even safer and more comfortable by means of autonomous driving.
- Smart Sustainability – Volkswagen is advancing the development of innovative high-volume electric car models.